Purity Lash Mascara - certified organic - vegan


Purity Lash Mascara - certified organic - vegan

INIKA's 100% natural, vegan Purity Lash Mascara (formerly 'The Mascara') has the highest percentage (71%) of certified organic ingredients of... lees meer
INIKA's 100% natural, vegan Purity Lash Mascara (formerly 'The Mascara') has the highest percentage (71%) of certified organic ingredients of... lees meer

In stock

3 pieces in stock

100% natural & organic ingredients
Free shipping from €60 (NL), €80 (BE)
Ordered before 4:30 PM, shipped immediately
INDISHA Guarantee : all ingredients checked for purity

Advice or Questions? We're happy to help

06 26 012 815


INIKA's 100% natural, vegan Purity Lash Mascara (formerly 'The Mascara') has the highest percentage (71%) of certified organic ingredients of any mascara in the world.

Special ingredient is cranberry hydrosol, which stimulates growth of your eyelash hairs and gives glossy, shiny eyelashes.

In addition to this special ingredient, caring ingredients such as carnauba wax (provides length and volume), magnolia bark extract (protects your eyelashes), vitamin E, vitamin C and sunflower oil (keeps your eyelashes vital).

The tapered brush ensures that you effortlessly get beautiful coverage on both the outer and inner part of the lash line.

'The' mascara for very sensitive eyes and for those looking for a mascara packed with nourishing, certified organic ingredients.

  • Very high percentage of certified organic ingredients.
  • Special ingredient cranberry hydrosol; lets your eyelashes grow and gives a shiny finish.
  • No aggressive synthetic ingredients
  • No animal-derived ingredients (certified vegan)
  • 100% natural, not tested on animals.
  • None - few lumps.
  • Can be built up in layers.
  • Packed with caring ingredients for more vital and healthier eyelashes (vitamin E, magnolia bark extract, sunflower oil).
  • Mineral pigments for an intense, richly colored, long lasting formula that lasts all day.
  • Suitable for even the most sensitive eyes.
  • 100% plastic neutral packaging. INIKA is the first make-up brand in the world with 100% plastic neutral packaging. From spring 2022.

Most water resistant

Our experience: Waterproof in pure mascaras does not (yet) exist. Of all the mascaras in our range, the INIKA mascaras are the most water resistant. An alternative is Dr Hauschka's mascara in combination with Dr Hauschka's Brow & Lash Gel that fixes


  1. For long eyelashes: apply the mascara from the roots to the outer tips.
  2. If necessary, apply several layers on top of each other until you achieve the desired look.

Tip from the make-up artist: do you also want to color your lower eyelashes, but not use too much mascara (which comes off more quickly)? Then apply the mascara with the tapered tip of the brush.


Vaccinium Macrocarpon (Cranberry) Fruit Water*, Copernicia Cerifera (Carnauba) Wax*, Glyceryl Stearate SE, Stearic Acid, Propanediol (from corn kernels), Ricinus Communis (Castor) Seed Oil*, Pentylene Glycol (Sugar Cane), Honokiol (Magnolia) Bark Extract), Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, C10-18 Triglycerides, . *Certified Organic

    NB: Propanediol has been marketed as a healthy alternative to propylene glycol (PG) , which is an irritating ingredient and also potentially toxic to organs. It is used as a solvent or to promote the viscosity (thick fluidity) of a product. In addition to cosmetics, it is also used, for example, in printer ink or antifreeze. Propanediol for organic/natural cosmetic products is made from corn or sugar. There is also a variant made from petroleum. As is now known from research, propanediol is safe to use, but more research is needed to confirm this definitively.

    The EWG Cosmetic Database indicates that the ingredient alone poses a low risk (score 2 out of 10). There is enough data available to conclude this. It can possibly irritate the eyes, skin or lungs, but given the score 2, this does not happen very often. Partly depending on the concentration of the ingredient used. Our experience so far is that customers with high allergy/skin irritation sensitivity tolerate INIKA mascaras, which contain propaleniol, very well. Even if they can't stand any other brand. The 'stacking' effect of long-term use of multiple products containing propaleniol remains to be investigated. We keep an eye on new research into the ingredient.

    Our advice: limit the use of products with propaleniol to one or two products where the ingredient is not one of the first three ingredients in the ingredients list. And alternate with products without this ingredient.

      Customer Reviews

      Based on 5 reviews
      Piya Huisman

      Hiervoor de Dr Hauschka mascara gekocht, maar deze is m’n nieuwe favoriet: heeft een wat dikker borsteltje en geeft wat meer effect. En op m’n ogen wil ik zo puur mogelijk, dus perfect! Alleen jammer dat ie niet waterproof is, maar dat kan volgens mij ook niet zo puur.😉

      Hi, Dank voor je review! Waterproof niet, maar wel heel water resistant. De mascara kan een traantje of buitje hebben (is de ervaring tot nu toe van veel gebruikers). Benieuwd of dit bij jou ook het geval is. Hartelijke groet, Jeanine

      Superfijne mascara voor gevoelige ogen

      Heel erg blij met deze mascara. Voor het eerst geen branderige ogen aan het einde van de dag. Heb deze mascara opnieuw besteld.

      Delia Postma

      The Mascara - biologisch gecertificeerd - vegan

      Debbie Veldt
      Top Mascara

      Ik ben lang op zoek voor een goede mascara geweest. De brush is fijn, en het blijft goed zitten. Ik zal het nog een keer kopen.

      Anita Lalkens

      Ik heb de mascara nog niet zo heel lang, maar hij bevalt mij heel goed. Het merk is heel goed.

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