Protect m2 of nature so that we can also enjoy a healthy climate, primeval forests and biodiversity in the future. In 2050, at least 50% of the earth's surface must be given protected status, scientists warn . In 2021, only 10% of nature will have this status.
Earth Today is a (Dutch) initiative that makes achieving the 50% target manageable:
- Protect 1 m2 of nature for €1.20
- €1 of this goes to nature conservation (83%)
- The remaining 17% is to cover costs
Read more about this initiative on the EarthToday site + which natural areas are already protected via Earth Today.
April 21, 2021 Earth Today was launched. The project was set up with the support of about 100 financiers.
Pure Beauty Points for nature conservation
If you save INDISHA Pure Beauty Points, you can also exchange them for m2's of nature conservation. You redeem your points. We ensure that the amount redeemed reaches Earth Today. On the Earth Today site you can track how many m2's are protected through INDISHA.
Link with INDISHA
The products in our range are made with organic and natural ingredients or ingredients from untouched nature. Where relevant and possible fair trade. In order to continue to make the products, it is important that nature is protected worldwide in order to continue to supply sufficient raw materials in a sustainable manner.